Bitcasa Review: The Good And The Bad

 

On May 20th, 2016, Bitcasa once more changed the way they provided their services to the public. Their focus shifted to offering cloud-based solutions only to developers, corporations, and industries. The company has not been seen in the best public light since October 2014.
Nevertheless, no matter how good or how bad public opinion is, Cloud Storage 101 will maintain an objective perspective during this Bitcasa Review.

 

Bitcasa Review Homepage Screenshot

 

What is Bitcasa – A Timeline

2011

Bitcasa, Inc. was founded in September in St. Louis Missouri. It emerged as a company which offered infinite cloud storage to its user base. Its original founders were Kevin Blackham and Tony Gauda.

Bitcasa defines infinite storage as a service which analyzes files and folders about to be uploaded and compares that data with data already present in the cloud.

In short, the infinite storage service will not upload songs from a user’s iTunes library, for example, if the songs have already been previously uploaded by another user. Both users could then access the song, even if it were set to private on one or both accounts. The deduplication method was achieved through convergence encryption and it proved to be efficient.

Bitcasa also guaranteed full user privacy through its file encryption algorithm, meaning that only devices and users who had access to the unique encryption key or password could access the cloud files. On the other hand, the infinite storage analyzed the data without actually reading it.

Apart from its low-cost offers and infinite storage service, Bitcasa’s popularity quickly grew because of its availability.

Bitcasa was soon compatible with several desktop versions of Microsoft Windows, and it was one of the first cloud services to have an Android app for the mobile phone and tablet. The apps saw much usage, as it enabled large amounts of cloud-stored data on portable devices. The company’s reach soon expanded with support for the Linux Ubuntu operating system. iOS users also received an app, although it was the last to be implemented.

2013

The first public problems with the service began. On November 19th, a Bitcasa reviews showed that the company increased its yearly and monthly cloud storage fees by ten times broke several social media channels. This was, at the time, one of the most drastic changes in cloud service tariffs in history. The change did not affect any client before its implementation, but the outraged public dished out many negative Bitcasa reviews.

Older users also did not have support for the Linux or iOS version of Bitcasa, or the HD video streaming option.

2014

On October 23rd, Bitcasa revoked the implementation of its infinite storage service to all users. Older users, the ones who had been exempt from the changes of November 2013, were given 23 days to backup their data or to pay for the service as much as newer users.

Following the new changes, free storage was limited to 5GB. Users then had to pay $10 per month or $99 per year for 1TB of storage or ten times as much money for ten times as much storage.

The announcement brought with it the biggest user issues, both technical and in regards to public opinion of the company.

With thousands of users desperately trying to save their trusted data, Bitcasa’s overall slow download speed had greatly diminished. By the end of the 23 days, many users were unable to retrieve a majority of their cloud data. As promised, Bitcasa proceeded to delete the stored data in the case of the users who chose not to subscribe to its service.

For the following months, the only type of Bitcasa review people could find was a negative one. Bitcasa and the cloud as a concept fell out of popularity in the public eye briefly affecting innovation in the field of cloud storage technology.

 

Bitcasa Pricing Offer for Personal Storage

 

 

2016

In April, Bitcasa added a 60-day availability window to its free 5GB plan, turning it into a trial period. Users of the once permanent feature were once again notified that they would lose their data by the end of the trial period unless they upgraded.

On May 20th, the company finally pulled the plug on basic consumer Bitcasa cloud storage services. Following May, the company caters exclusively to developers, industries, and corporations.

 

Initial Public Reaction vs Current Public Reaction

 

The first positive Bitcasa review was during its beta trial period. The service was solid even in cloud storage comparison to competitors as Google Drive or Dropbox, or even Microsoft’s OneDrive. The service was even referred to as a “Winner” by Gizmodo’s own Bitcasa review.

Overall, the Bitcasa infinite storage service was greatly praised throughout the two years before November 19th, 2013.

During 2011 and 2012, the average Bitcasa review saw its software much easier to use by many users rather than any other popular available alternative. Other competitors in the cloud storage field even adapted their own integration services to be as user-friendly as Bitcasa’s.

The first real backlash the company felt happened in 2013 when its newer user-base was put in the position to pay fees which were seen as being quite steep for a service which had been free for over two years.

Nevertheless, Bitcasa still accrued membership. Reviews praising its accessibility over multiple platforms continued to keep the company on top of the cloud storage game.

After October 2014, not one updated positive Bitcasa review could be found on the internet. Bitcasa fully lost the popularity vote of the public. The service was even called a scam by many users as thousands of people felt extorted by the company. Their private and sensitive data were stored on Bitcasa’s cloud, and they were given 23 days to migrate or download it or to pay up in order to safely keep the data.

The cloud storage service even closed their community forum in February 2015. While the company stated it was just a server migration, the forums were never brought back online. Many believe this was due to the continuous negative feedback that Bitcasa received there. A Bitcasa review written at that time also showed screenshots of negative comments which had been removed by the moderators.

 

Current Public Availability

 

Bitcasa’s website is currently still advertising its Personal Drives to users with the Free Trial (5GB for 60 days), Premium (1TB for $99 annually) and Pro (10TB for $999 annually) client plans.

Turn-Key Drive is actually what Bitcasa is offering developers and business owners. Presently, Bitcasa has nine well-known partners: Amazon Web Services, Intel, Huawei, Hutchison Telecom, Ooredoo, Samsung, SanDisk, Tata, and Telefonica.

 

The Technology Behind Bitcasa

 

Bitcasa guarantees to safely protect its current users’ data thanks to their AES-256 and RSA-2048 encryption ciphers. The company also uses convergent encryption which, along with their own deduplication technology continues to enable the infinite storage service.

In regards to ease-of-access, Bitcasa currently boasts with being able to utilize any public cloud in order to allow clients quicker access at a faster speed.

CloudFS, short for Cloud File System, is a pre-built interface and one of the main reasons which brought on Bitcasa’s initial popularity. CloudFS allowed Bitcasa a greater level of integration through platforms and across devices. Users could use the same folder everywhere, to sync with several sources over multiple devices. Auto-Backup and Turn-Key Drive both stem from CloudFS. The company made CloudFS testing and prototyping available to developers with its highest pricing program costing $1,000 per month and enabling up to 5TB worth of API calls to be made.

 

Bitcasa Pricing Offer for CloudFS

 

Auto-Backup is a feature which saw much use when Bitcasa catered to individual clients. The feature would automatically sync and copy cloud storage photographs, audio recordings, and video recordings from the user’s personal folders onto the cloud. Auto-backup is generally meant to offer increased security of personal files along with greater ease in sorting and organizing.

Turn-Key Drive is a packaged plug and play version of the cloud platform. The service allows developers to access Bitcasa cloud storage but to customize the display, design, and behavior of the platform itself to the point where it can feel like a different cloud service altogether. Along with the Turn-Key Drive feature, an overall Bitcasa review can also offer analytics and billing suites to its customers.

 

Additional Information

 

The Free Trial comes with the Auto-Backup feature as well as the option that allows users to sign in from up to three different devices in order to access the cloud storage.

The Premium and Pro packages allow login and cloud access of up to five different devices. The Premium and Pro packages also enable Bitcasa video streaming, secure sharing, and enhanced support.

Video streaming is in High Definition whether the user chooses the desktop, Android, or iOS version of the app.

Secure Sharing is enabled by Bitcasa’s current encryption ciphers.

Enhanced Support is a treasured feature among developers after the forums closed down, as it features user help. Enhanced Support has at least one tutorial on each feature, plugin, and service that the company currently makes available to its customers.

 

An Up-To-Date Bitcasa Review

 

If you are a developer or a company looking for a cloud storage solution, Bitcasa could be it. While the company has recently lost most of its trust and popularity due to some unorthodox marketing and consumer choices, its technology still ensures that a large number of cloud services will not be better than Bitcasa.

The initial infinite storage or unlimited storage ideals of the company no longer apply in its current form. However, the encryption keys Bitcasa uses make it a strong pick even when it comes to sensitive and private company data. And even after its popularity downfall, Bitcasa’s current list of clients and partners demonstrates cost efficiency and quality of service.

I would like to end my Bitcasa Review with the following statement: the public popularity of a company depends on far more than having good products. Once a company loses consumer trust, it will be gone for a very long time.

Image Sources: 1, 2, 3